Tailored Brand Development

Identity & Brand Development

Brand Identity & Design

Just who do you think you are? What about you or your business sets it apart from all the rest? How do you want others to feel about you or your company?

Your brand identity is about much more than an awesome logo. It is a belief, an idea, a representation of who you are and what you stand for.

It is about building trust through consistency. It encompasses typography, color, design and yes, that all-important logo.

All these things and more go into creating the unique identity you present to your potential customers.

It is about discovering what your vision, mission and core values are.

It is about developing a cohesive brand strategy that will enable your audience to see, right-off, who you are and what you are about, whether as an individual or business.

Tell Your Story

With A Beautiful Brand Identity

How I Roll (Or What’s In It For Me?)

Initial Inquiry—Get in touch to get started & let me know what your brand requirements are. If I feel we are a great fit, I’ll send you off a quote to get the ball rolling.
The Ubiquitous Questionnaire—You knew I was going to include this! This is going to get you thinking about the who, what, why & how of you & your business.
Inspiration Board—This is a Pinterest board you will create, where you collect ideas & inspiration for your brand. Read more about creating an inspiration board.
Consultation—We’ll go over the questionnaire, Pinterest board & your requirements. This will form the foundation for your brand’s vision & long term goals.
Mood Board—I’ll create this from a mix of the questionnaire, your Pinterest board & our consultation. It will include a color palette & images to define your style.
After the Mood Board is done, that’s when the real fun begins!

Identity & Branding Info

Information

Information

Tagline Creation—If needed, together we will develop a tagline for your brand.
Typography—We will choose your primary and secondary fonts for use in your design.
Logo Design—Three (3) concepts will be offered. Each with unique styles and designs. You will choose one (1). Three (3) revisions are included.
Alternative Logo & Submark Design—After your logo is finalized, I will design one (1) secondary logo and one (1) submark to be used with or in place of your final logo. Two (2) revisions are included for each.
Social Media Branding
Brand Style Board—This board details everything about your brand. It includes your logo, secondary logo and submark, color palette, typography, seamless pattern recommendations plus any other design elements.
Final Files—Provided in the following formats: JPEG (300dpi and 72 dpi—suitable for print and web), PNG (transparent background), PDF (fully editable) along with color codes in HEX, RGB and CMYK. Seamless patterns provided in JPEG 300dpi.

All files are in digital format only, not the actual printed products. Fonts are not included and design files are at an additional cost. Clients may order the actual printed items from their chosen printing company. An online company I use & recommend is Vistaprint.